Created to build loyalty and increased revenue for independent, locally owned businesses3/50 project relies on a simple message: “Pick 3. Spend 50. Save your local economy.”
•Pick three locally owned businesses youʼd hate to see disappear, then return to them.
•Spend $50 per month in locally owned businesses. If half the employed U.S. population did so,
it would generate more than $42.6 billion in revenue.
•For every $100 spent in locally owned businesses, $68 returns to the local community. When
spent in a big box, chain, or franchise, $43 remains. Purchases made online return nothing.
Supporters have access to free materials that publicize the message, including a downloadable
flyer that can be printed on any color printer, then handed to customers while thanking them for
their patronage. Additional items include a window banner, a countertop sign, member badges
for websites, graphics for newsletters and blogs, a movie screen panel for theaters, and window
clings bearing The 3/50 Project logo, donated by The Chicago Market—one of the movementʼs
most proactive fans.
The 3/50 Project can be found online at http://www.the350project.net
